Toppan Digital Language supported their client in a complex platform migration amidst tight turnaround schedule amidst ongoing global campaigns.
How we migrated all online content on to the Cloud for a luxury house of brands
overview
the challenge
When a house of brands now part of the largest American luxury fashion group moved from a cumbersome proxy-based platform to Salesforce Commerce Cloud to manage their content, they faced challenges with multilingual content management. While the platform had advanced features, it lacked efficient translation capabilities for scheduled campaigns. The manual import/export process further complicated multilingual launches. As their primary provider and with no available market solution, they sought our expertise.
our solution
Our in-house digital solutions team has built a reputation for tackling complex challenges and has longstanding partnerships with leading eCommerce platforms. So, we sprang into action and crafted a solution that seamlessly integrated into our current Salesforce Commerce Cloud Cartridge. Now, they can:
- Select content within Page Designer for translation directly from the Commerce Cloud Business Manager.
- Send selected content for translation via our Salesforce Commerce Cloud cartridge, cutting out cumbersome manual steps.
- Easily mark Page Designer components as “ready to translate” when scheduling campaigns.
the results
Now, campaigns can be translated and scheduled ahead of time with fully automated translations for multilingual content.
Matched with our advanced Translation Memory technology, they significantly reduced translation costs and improved time to market for their international campaigns. These are a testament to years of partnership and mutual trust. From our initial collaboration to this transformative solution, our journey together encapsulates what trust can achieve. Plus, we made this solution available for any retailer using Salesforce Commerce Cloud.
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